How Does "The Point by SHKP" App Work? – A Comprehensive Guide
Introduction
"The Point by SHKP" is a loyalty rewards app developed by Sun Hung Kai Properties (SHKP), one of Hong Kong's largest real estate developers. The app is designed to enhance customer engagement by offering rewards, discounts, and exclusive benefits to users who shop, dine, or use services within SHKP's extensive network of malls, residential properties, and partner merchants.
This guide provides a detailed breakdown of how "The Point by SHKP" app works, covering its features, registration process, earning and redeeming points, exclusive perks, and overall benefits for users.
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"The Point by SHKP" is a digital loyalty platform that allows users to accumulate points (called "Points") by shopping at SHKP-affiliated malls, dining at partner restaurants, or engaging in promotional activities. These points can later be redeemed for discounts, freebies, or exclusive experiences.
Key Features of the App
Points Accumulation: Earn Points through purchases, check-ins, and promotions.
Rewards Redemption: Exchange Points for discounts, vouchers, or gifts.
Exclusive Offers: Access member-only deals and early-bird promotions.
Event Participation: Join special events and experiences.
Personalized Recommendations: Get tailored offers based on spending habits.
Digital Membership Card: No need for physical cards—everything is stored in the app.
2. Registration and Setup
To start using "The Point by SHKP" app, users must first register for an account.
Step-by-Step Registration Process
Download the App
Available on the Apple App Store (iOS) and Google Play Store (Android).
Sign Up
Open the app and select "Register."
Enter personal details (name, email, phone number).
Verify the account via SMS or email.
Profile Setup
Add additional details (optional) for personalized offers.
Set preferences (e.g., favorite shopping categories).
Activate Membership
A digital membership card is generated in the app.
Users can now start earning Points.
3. Earning Points
There are multiple ways to accumulate Points in "The Point by SHKP" app.
A. Shopping at Partner Malls & Stores
Scan Receipts: After shopping at SHKP malls (e.g., New Town Plaza, YOHO Mall, apm), users can scan receipts via the app to earn Points.
Automatic Syncing: Some stores are linked to the app, automatically crediting Points when paying via linked payment methods (e.g., Octopus, credit cards).
B. Dining at Partner Restaurants
Many restaurants within SHKP malls participate in the program.
Users earn Points by scanning receipts or using registered payment methods.
C. Check-In Rewards
Users can earn Points by checking in at SHKP malls or partner locations.
Some promotions offer bonus Points for frequent visits.
Completing tasks (e.g., spending a certain amount) grants extra Points.
E. Referral Bonuses
Users can invite friends to join the app.
Both the referrer and the new user receive bonus Points upon successful registration.
F. Bonus Points from SHKP Properties
Residents of SHKP-managed properties may receive exclusive Point bonuses.
4. Redeeming Points
Once users accumulate enough Points, they can redeem them for various rewards.
A. Discounts & Vouchers
Points can be exchanged for shopping vouchers (e.g., HK$50 off at a partner store).
Some offers allow partial redemption (e.g., use Points to reduce a bill).
B. Free Gifts & Experiences
Users can redeem Points for free products (e.g., cosmetics, electronics).
Exclusive experiences (e.g., VIP movie tickets, event passes) may also be available.
C. Charity Donations
Some users choose to donate Points to charitable causes supported by SHKP.
D. How to Redeem
Open the app and go to the "Rewards" section.
Browse available offers and select a reward.
Confirm redemption (some may require a QR code for in-store use).
5. Exclusive Member Benefits
Beyond Points, "The Point by SHKP" offers additional perks:
A. Priority Access & Reservations
Members may get early access to sales or restaurant bookings.
B. Birthday Rewards
Users receive special discounts or freebies during their birthday month.
C. Partner Collaborations
SHKP partners with brands (e.g., Cathay Pacific, Starbucks) for cross-promotions.
D. Personalized Offers
The app uses AI to recommend deals based on past purchases.
6. App Interface & User Experience
The app is designed for ease of use:
A. Home Screen
Displays current promotions, Points balance, and featured rewards.
B. Points Tracker
Shows earned and redeemed Points history.
C. Mall Navigation
Helps users locate partner stores within SHKP malls.
D. Notifications
Alerts users about new deals, expiring Points, or event invitations.
7. Security & Data Privacy
The app uses encryption to protect user data.
Users can control notification preferences and data-sharing settings.
8. Conclusion
"The Point by SHKP" is a powerful loyalty app that enhances the shopping and dining experience across SHKP’s vast network. By earning and redeeming Points, users gain access to discounts, exclusive events, and personalized offers. Its seamless integration with SHKP malls and partner merchants makes it a valuable tool for frequent shoppers in Hong Kong.
Whether you're a resident, shopper, or diner, "The Point by SHKP" provides tangible benefits that improve with continued engagement. Download the app today and start maximizing your rewards!
Pricing · 5 tiers
App Development Costs & Features
We have prepared an approximate time and cost budget for you,<br/>enabling you to quickly launch the app to market and generate revenue within your budget.
Tier 01
20K - 40K
Simple Starter App (MVP)
~ 1 - 3 weeks
Displays information only (e.g., company information)
Simple, ready-to-use design
Only for Android
In one language (English or Chinese)
Tier 02
40K - 80K
Basic App with Key Features
~ 1 - 2 months
Payment Integration (e.g., Stripe)
Secure authentication (e.g., register, login)
Sends email updates (e.g., order confirmation)
Simple control panel for you to manage content (e.g., add products)
Tier 03Popular
80K - 140K
Enhanced App with More Features
~ 2 - 3 months
Customised design
Sends in-app notifications (e.g., order updates or promotions)
Supports up to 3 languages (e.g., English, Cantonese, Mandarin)
Advanced control panel to manage content and track activity
Tier 04
140K - 240K
Powerful Custom App
~ 3 - 4 months
Custom features for your needs
Tracks how users use the app and creates reports
Analyzes data to help you make smart decisions
Connects with other tools (e.g., marketing or delivery services)
Tier 05
240K or Above
Enterprise Custom App
~ 4 - 6 months
Smart AI features (e.g., personalized suggestions or chatbots)
Real-time updates (e.g., live inventory, instant user actions)
Handles thousands of users with lightning-fast performance
Seamlessly connects with tools like social media, analytics, or CRM
Works on both iOS and Android
Staff accounts with different access levels (e.g., manager vs. staff)
Permission settings to control which pages customers can view or use (e.g., restrict certain features to specific users)
Detailed control panel for managing everything
Advanced control panel with powerful reports to boost your business
