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  7. App盈利模式解析
App development · FairPrice Group

App盈利模式解析

FairPrice Group的賺錢方法設計

StarsNet · App team

In the last five years, our focus on app development has driven over HK$3,000,000 in revenue for merchants.

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How the FairPrice Group App Works: A Comprehensive Guide

The FairPrice Group (FPG) app is a digital platform designed to enhance the shopping experience for customers across Singapore by integrating various services, promotions, and loyalty programs under one umbrella. FairPrice Group operates multiple retail brands, including NTUC FairPrice supermarkets, FairPrice Finest, FairPrice Xpress, Cheers, and Unity Pharmacy, among others. The app serves as a one-stop solution for grocery shopping, promotions, digital payments, and loyalty rewards.

In this detailed guide, we will explore how the FairPrice Group app works, covering its key features, functionalities, benefits, and step-by-step usage.

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1. Introduction to the FairPrice Group App

The FairPrice Group app is a mobile application available for iOS and Android devices. It consolidates multiple services, including:

  • Digital membership cards (NTUC Membership, LinkRewards)
  • Exclusive promotions and discounts
  • Digital vouchers and coupons
  • Online grocery shopping (FairPrice Online)
  • Self-checkout and Scan & Go features
  • Loyalty points tracking and redemption
  • Personalized recommendations and shopping lists

The app is designed to streamline grocery shopping, making it faster, more convenient, and rewarding for users.


2. Downloading and Setting Up the App

Step 1: Download the App

  • Available on the Apple App Store (iOS) and Google Play Store (Android).
  • Search for "FairPrice Group" and install the app.

Step 2: Registration & Login

  • Open the app and sign up using:
    • Mobile number + OTP verification
    • Email address
    • Social media accounts (Google, Facebook, Apple ID)
  • Existing NTUC Membership or LinkRewards users can log in directly.

Step 3: Linking Membership Cards

  • Users can link their NTUC Membership or LinkRewards card to earn and redeem points.
  • The app generates a digital membership card for in-store scanning.

3. Key Features of the FairPrice Group App

A. Digital Membership & Loyalty Programs

  • NTUC Membership: Provides access to member-exclusive discounts.
  • LinkRewards: A points-based loyalty program where users earn points on purchases.
    • 1 point for every S$1 spent at FairPrice stores.
    • Points can be redeemed for discounts or vouchers.

B. In-Store Shopping Features

  1. Scan & Go (Self-Checkout)

    • Users scan barcodes of items using their phone.
    • Payment is made via the app (PayNow, credit/debit cards, or stored value).
    • A QR code is generated for verification at the exit.
  2. Digital Receipts

    • Purchase history is stored in the app.
    • No need for paper receipts; easy returns/exchanges.
  3. Store Locator & Operating Hours

    • Find nearby FairPrice outlets (FairPrice, Finest, Xpress, Cheers).
    • Check real-time operating hours and promotions.

C. Online Grocery Shopping (FairPrice Online)

  • Users can order groceries online for delivery or pickup.
  • Features include:
    • Search & filter options (categories, brands, promotions).
    • Personalized recommendations based on past purchases.
    • Scheduled delivery slots (same-day or future dates).
    • Secure payment options (credit/debit cards, PayNow, GrabPay).

D. Promotions & Discounts

  • Weekly deals: Browse current promotions.
  • Member-exclusive offers: Additional discounts for NTUC members.
  • Digital coupons: Clip coupons in the app and redeem at checkout.

E. Personalized Shopping Experience

  • Shopping lists: Create and save grocery lists.
  • Price comparisons: Check prices across FairPrice stores.
  • Product alerts: Notifications for restocked or discounted items.

F. Payment Options

  • Credit/Debit Cards (Visa, Mastercard, AMEX)
  • PayNow
  • GrabPay
  • FPG Wallet (Stored value for faster checkout)

4. Step-by-Step Guide to Using the App

A. Shopping In-Store with Scan & Go

  1. Open the app and select "Scan & Go".
  2. Scan product barcodes using the phone’s camera.
  3. Review the cart and apply any digital coupons.
  4. Proceed to payment (PayNow, credit card, or FPG Wallet).
  5. Generate a QR code and show it at the store’s Scan & Go counter for verification.

B. Ordering Groceries Online

  1. Select "FairPrice Online" in the app.
  2. Browse or search for products.
  3. Add items to cart.
  4. Choose delivery/pickup slot.
  5. Apply vouchers or promo codes.
  6. Check out and pay securely.

C. Redeeming Loyalty Points

  1. Go to "LinkRewards" section.
  2. Check available points.
  3. Select "Redeem Points" for vouchers or discounts.
  4. Apply the voucher at checkout (online or in-store).

5. Benefits of Using the FairPrice Group App

  • Time-saving: Scan & Go reduces checkout queues.
  • Cost-saving: Access exclusive member discounts.
  • Convenience: Shop online with home delivery.
  • Eco-friendly: Digital receipts reduce paper waste.
  • Personalized offers: AI-driven recommendations.

6. Troubleshooting & Customer Support

  • App issues: Clear cache or reinstall the app.
  • Payment problems: Check internet connection or payment method.
  • Missing rewards: Contact FairPrice customer service via:
    • In-app chat
    • Hotline: 6552 2722
    • Email: feedback@fairprice.com.sg

7. Future Developments & Enhancements

FairPrice Group continuously updates the app with new features, such as:

  • Augmented Reality (AR) shopping assistance
  • Voice search for products
  • Integration with more e-wallets
  • Enhanced AI recommendations

8. Conclusion

The FairPrice Group app is a powerful tool for modern shoppers, combining convenience, savings, and digital innovation. Whether shopping in-store with Scan & Go, ordering groceries online, or maximizing rewards with LinkRewards, the app enhances every aspect of the retail experience. By leveraging technology, FairPrice Group ensures customers enjoy a seamless, efficient, and rewarding shopping journey.

For the best experience, users should update the app regularly and explore new features as they are rolled out. With its user-friendly interface and robust functionalities, the FairPrice Group app is a must-have for savvy shoppers in Singapore.

Pricing · 5 tiers

App Development Costs & Features

We have prepared an approximate time and cost budget for you,<br/>enabling you to quickly launch the app to market and generate revenue within your budget.

  1. Tier 01

    20K - 40K

    Simple Starter App (MVP)

    ~ 1 - 3 weeks

    • Displays information only (e.g., company information)
    • Simple, ready-to-use design
    • Only for Android
    • In one language (English or Chinese)
  2. Tier 02

    40K - 80K

    Basic App with Key Features

    ~ 1 - 2 months

    • Payment Integration (e.g., Stripe)
    • Secure authentication (e.g., register, login)
    • Sends email updates (e.g., order confirmation)
    • Simple control panel for you to manage content (e.g., add products)
  3. Tier 03Popular

    80K - 140K

    Enhanced App with More Features

    ~ 2 - 3 months

    • Customised design
    • Sends in-app notifications (e.g., order updates or promotions)
    • Supports up to 3 languages (e.g., English, Cantonese, Mandarin)
    • Advanced control panel to manage content and track activity
  4. Tier 04

    140K - 240K

    Powerful Custom App

    ~ 3 - 4 months

    • Custom features for your needs
    • Tracks how users use the app and creates reports
    • Analyzes data to help you make smart decisions
    • Connects with other tools (e.g., marketing or delivery services)
  5. Tier 05

    240K or Above

    Enterprise Custom App

    ~ 4 - 6 months

    • Smart AI features (e.g., personalized suggestions or chatbots)
    • Real-time updates (e.g., live inventory, instant user actions)
    • Handles thousands of users with lightning-fast performance
    • Seamlessly connects with tools like social media, analytics, or CRM
Works on both iOS and Android
Staff accounts with different access levels (e.g., manager vs. staff)
  • Permission settings to control which pages customers can view or use (e.g., restrict certain features to specific users)
  • Detailed control panel for managing everything
    Advanced control panel with powerful reports to boost your business