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  7. App盈利模式解析
App development · 新氧醫美-專業微整形輕醫美服務平臺

App盈利模式解析

新氧醫美-專業微整形輕醫美服務平臺的賺錢方法設計

StarsNet · App team

In the last five years, our focus on app development has driven over HK$3,000,000 in revenue for merchants.

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How the 新氧医美 (So-Young) App Works: A Comprehensive Guide

Introduction

新氧医美 (So-Young) is a leading Chinese medical aesthetics (轻医美, "light medical aesthetics") platform that connects users with cosmetic clinics, doctors, and beauty services. The app provides a one-stop solution for users seeking non-surgical treatments such as Botox, fillers, laser therapies, and other minimally invasive procedures.

This guide will explore how the So-Young app works, covering its key features, user experience, business model, and impact on China’s medical aesthetics industry.


1. Overview of 新氧医美 (So-Young)

So-Young was founded in 2013 and has since become one of China’s largest online platforms for medical aesthetics. The app serves as a bridge between consumers and certified clinics, offering:

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In the last five years, our focus on app development has driven over HK$3,000,000 in revenue for merchants.

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  • Service discovery – Browse treatments, compare prices, and read reviews.
  • Consultation & booking – Connect with doctors and schedule appointments.
  • Community & reviews – User-generated content (UGC) including before-and-after photos and treatment diaries.
  • E-commerce integration – Purchase vouchers for treatments directly on the app.

The platform primarily focuses on "轻医美" (light medical aesthetics), which includes non-surgical procedures like:

  • Botox & fillers
  • Laser skin treatments
  • Thread lifts
  • Hydrafacial & skin rejuvenation
  • Hair transplants

Unlike traditional cosmetic surgery platforms, So-Young emphasizes minimally invasive treatments with shorter recovery times.


2. Key Features of the So-Young App

A. Service Discovery & Clinic Listings

Users can browse thousands of clinics and treatments across China. The app provides:

  • Search filters – Sort by location, price, popularity, and doctor qualifications.
  • Treatment categories – Organized by facial, body, skin, and anti-aging procedures.
  • Clinic profiles – Includes certifications, before-and-after photos, and patient reviews.

B. Doctor & Clinic Verification

To ensure safety, So-Young verifies:

  • Doctor qualifications – Only licensed practitioners are listed.
  • Clinic certifications – Hospitals must meet regulatory standards.
  • User reviews & ratings – Helps identify trustworthy providers.

C. Online Consultation & Booking

Users can:

  • Chat with doctors via in-app messaging.
  • Book consultations or treatments directly.
  • Compare prices across different clinics.

D. Treatment Diaries & Community

A unique feature of So-Young is its social community, where users:

  • Share before-and-after photos.
  • Post detailed treatment diaries (恢复日记).
  • Discuss experiences in forums.

This transparency helps new users make informed decisions.

E. E-Commerce & Discounts

So-Young operates like a medical aesthetics marketplace, allowing users to:

  • Purchase discounted treatment packages.
  • Use installment payment options (e.g., Alipay Huabei).
  • Redeem promotional vouchers.

F. AI & Augmented Reality (AR) Tools

The app includes:

  • AI skin analysis – Upload a selfie for a skin diagnosis.
  • AR face simulation – Preview potential results of treatments like fillers or rhinoplasty.

3. User Journey: How Patients Use So-Young

Step 1: Research & Discovery

  • Users browse treatments based on their needs (e.g., wrinkle reduction, acne scars).
  • They compare clinics, read reviews, and check doctor qualifications.

Step 2: Consultation & Booking

  • Users chat with doctors or customer service for advice.
  • They book an in-person consultation or directly schedule a procedure.

Step 3: Payment & Discounts

  • Many users purchase discounted packages upfront.
  • Payment options include WeChat Pay, Alipay, and installment plans.

Step 4: Post-Treatment Engagement

  • Users share recovery updates in the community.
  • They leave reviews to help others decide.

4. Business Model: How So-Young Makes Money

So-Young generates revenue through:

A. Commission from Clinics

  • Clinics pay a fee for each booking made through the app.

B. Advertising & Promotions

  • Featured listings for clinics and treatments.
  • Sponsored content in the community section.

C. E-Commerce Sales

  • Direct sales of treatment packages.
  • Subscription services for skincare products.

D. Data & Analytics Services

  • Provides market insights to clinics and brands.

5. Safety & Regulatory Compliance

Medical aesthetics in China is highly regulated, and So-Young ensures:

  • Only licensed doctors and certified clinics are listed.
  • User reviews help identify unreliable providers.
  • The platform complies with China’s medical advertising laws.

6. Impact on China’s Medical Aesthetics Industry

So-Young has revolutionized the industry by:

  • Increasing transparency – Patients can compare prices and read real reviews.
  • Reducing information asymmetry – Users no longer rely solely on clinic marketing.
  • Boosting demand for "轻医美" – Non-surgical treatments have surged in popularity.

7. Challenges & Criticisms

Despite its success, So-Young faces:

  • Fake reviews – Some clinics manipulate ratings.
  • Over-commercialization – Excessive promotions may mislead users.
  • Regulatory risks – China’s strict medical laws require constant compliance updates.

8. Conclusion

So-Young has become an essential tool for China’s medical aesthetics market by combining e-commerce, social networking, and healthcare services. Its success lies in:

  • Trust-building through verified reviews and doctor qualifications.
  • Convenience with online booking and consultations.
  • Community engagement via treatment diaries and discussions.

As China’s demand for non-surgical cosmetic treatments grows, So-Young is well-positioned to remain a dominant player in the industry.

Pricing · 5 tiers

App Development Costs & Features

We have prepared an approximate time and cost budget for you,<br/>enabling you to quickly launch the app to market and generate revenue within your budget.

  1. Tier 01

    20K - 40K

    Simple Starter App (MVP)

    ~ 1 - 3 weeks

    • Displays information only (e.g., company information)
    • Simple, ready-to-use design
    • Only for Android
    • In one language (English or Chinese)
  2. Tier 02

    40K - 80K

    Basic App with Key Features

    ~ 1 - 2 months

    • Payment Integration (e.g., Stripe)
    • Secure authentication (e.g., register, login)
    • Sends email updates (e.g., order confirmation)
    • Simple control panel for you to manage content (e.g., add products)
  3. Tier 03Popular

    80K - 140K

    Enhanced App with More Features

    ~ 2 - 3 months

    • Customised design
    • Sends in-app notifications (e.g., order updates or promotions)
    • Supports up to 3 languages (e.g., English, Cantonese, Mandarin)
    • Advanced control panel to manage content and track activity
  4. Tier 04

    140K - 240K

    Powerful Custom App

    ~ 3 - 4 months

    • Custom features for your needs
    • Tracks how users use the app and creates reports
    • Analyzes data to help you make smart decisions
    • Connects with other tools (e.g., marketing or delivery services)
  5. Tier 05

    240K or Above

    Enterprise Custom App

    ~ 4 - 6 months

    • Smart AI features (e.g., personalized suggestions or chatbots)
    • Real-time updates (e.g., live inventory, instant user actions)
    • Handles thousands of users with lightning-fast performance
    • Seamlessly connects with tools like social media, analytics, or CRM
Works on both iOS and Android
Staff accounts with different access levels (e.g., manager vs. staff)
  • Permission settings to control which pages customers can view or use (e.g., restrict certain features to specific users)
  • Detailed control panel for managing everything
    Advanced control panel with powerful reports to boost your business