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Programmer Yang Guomin: From social anxiety to entrepreneurial miracle, sheep manure creates a new trend in pursuit of quality of life.

Yang Guomin is a shepherd who returned to his hometown. He started thinking about how to turn ordinary sheep manure into treasure. He decided to turn sheep manure into organic fertilizer, which seemed like a great business idea. Yang Guomin began collecting sheep manure and processing it through high-temperature fermentation to create a dark brown, pure, and odor-free organic fertilizer. This organic fertilizer can be used in balconies and small courtyards at home.

After deciding to venture into the sheep manure organic fertilizer business, Yang Guomin noticed the marketing potential of short video platforms. He unexpectedly achieved success by promoting his "small packaged" sheep manure on Douyin (the Chinese version of TikTok). He can sell about 300 units per month on Douyin, which is equivalent to about 300 tons of sheep manure, with total sales reaching 1 million RMB.

For the surrounding shepherds, sheep manure is a low-value product. However, selling it to Yang Guomin allows them to earn additional income, benefiting both parties. Yang Guomin also gains a competitive advantage in the sheep manure business.

The key point of this entrepreneurial story is how Yang Guomin transformed an overlooked resource into a valuable commodity. He not only found an effective way to utilize sheep manure but also used short video platforms in new technology for marketing, which led to the success of his business.

In modern society, entrepreneurship has become an increasingly common choice. Some people may find a lack of innovation in a certain market area, so they utilize their own experience and expertise to start entrepreneurial ventures. Yang Guomin's example tells us that as long as we have creativity and the ability to think, we can find an entrepreneurial field worth pursuing.

In the process of entrepreneurship, marketing strategy is also crucial. Yang Guomin's success lies in his use of emerging short video platforms for marketing, which helped him quickly promote his products and achieve good sales performance. This tells us that entrepreneurs need to know how to use various marketing methods to promote product sales.

Lastly, this entrepreneurial story also tells us that even if certain resources are considered low-value, as long as we find innovative ways to utilize them, we can still create commercial value. Entrepreneurs should have an open mindset and innovative spirit to discover untapped or overlooked business opportunities and fulfill their entrepreneurial dreams.

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