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"Construini": The Combination of Innovative Art and Time Management

The "HSBCx JA Youth Entrepreneurship Program" launched by HSBC aims to cultivate innovation and critical thinking abilities among secondary school students and help them understand the essential qualities needed for entrepreneurship. Over 6,000 students aged 14 to 18 are expected to participate in this three-year program.

Students participating in the program are required to develop a business plan and, with the guidance of business advisors, turn it into a real student company and produce their own product within seven months. Throughout this process, students will learn how to innovate, draft business plans, raise funds, produce, and sell products, among other skills. Over 300 HSBC volunteers will serve as business advisors to the participants, providing the necessary help and guidance.

Considering the trends in the new economy and the future job market, JA Hong Kong (JAHK) enhances students' overall understanding through various workshops. One of the workshops will invite the founder of Potato Productions, Derek Cheng Yan-fu, and high-ranking individual, Gao Jiang Ling, to share insights on turning creativity into short films and online advertising techniques.

Stephanie Choi, the CEO of Junior Achievement Hong Kong, expects around 1,500 students to participate in the program this year. They will need to operate their student companies within seven months, including entrepreneurship, marketing, and liquidation. The organization will provide the necessary support to students, including various learning activities and workshops arranged by professionals, such as entrepreneurship workshops. The program will also teach students the latest business information and skills, including financial technology, internet business trends, and artificial intelligence big data.

One of the students who participated in the previous program, Leung Chun-wing, a Form 6 student, successfully generated HKD 110,000 in revenue for their student company. Their products included a cat-shaped desk decoration and a program for managing personal schedules. Throughout the process, they not only had to attend school but also dedicated their free time to design and develop the program. Eventually, it took them three to four months to complete, with members taking turns working overnight to program. They utilized cost-effective advertising methods such as YouTube and Instagram, as well as collaborating with cat cafes, resulting in sales exceeding expectations. Leung mentioned that electronic payment methods greatly helped with sales, as 40% of customers used electronic payment for transactions.

Another student, Yeung Cheuk-kau, who took part in the program, shared their success in selling hand-drawn night lights, earning approximately HKD 30,000. The design of these night lights aimed to raise awareness about mental health issues among young people. The night lights had speakers that played sounds like waves and winds to help people fall asleep. To increase motivation for classmates to sell the product, they introduced a commission system. Similarly, they provided various payment methods, including cash and various electronic payment methods.

Another student from the previous program, Choy Chun-yam, shared their promotional strategy. They introduced a commission system to encourage classmates to actively sell their products. As a result, they achieved approximately HKD 30,000 in revenue.

This program not only provides students with opportunities to practice entrepreneurial skills but also exposes them to the challenges and difficulties of entrepreneurship. Through learning and professional guidance, the aim is to cultivate more young entrepreneurs with creativity and critical thinking abilities, injecting new vitality into Hong Kong's entrepreneurial ecosystem.

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