Certainly! Below is a detailed explanation of how the 摩点 (Modian) - 发现新奇好物 (Discover Novel and Cool Products) app works, covering its features, user experience, business model, and more.
How Does the 摩点 (Modian) App Work? – A Comprehensive Guide
Introduction
摩点 (Modian) is a Chinese crowdfunding and e-commerce platform that allows creators to launch innovative projects while enabling backers to discover and support unique products. The app, , serves as a bridge between creators and consumers, offering a mix of crowdfunding, pre-orders, and community engagement.
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In the last five years, our focus on app development has driven over HK$3,000,000 in revenue for merchants.
摩点-发现新奇好物 (Modian - Discover Novel and Cool Products)
This guide explores how the app functions, including its key features, user journey, monetization strategies, and its role in China’s digital economy.
1. Overview of 摩点 (Modian)
Modian operates similarly to platforms like Kickstarter or Indiegogo but with a stronger focus on Chinese consumers and localized payment methods. It specializes in:
Crowdfunding campaigns for creative projects (games, tech gadgets, books, etc.)
Pre-order sales for upcoming products
Community-driven discovery of niche and innovative goods
Exclusive rewards for early backers
The app is popular among indie developers, designers, and small businesses looking to validate demand before mass production.
2. Key Features of the Modian App
A. For Backers (Consumers)
1. Discovery & Browsing
Personalized Recommendations: The app suggests projects based on user interests, past backing history, and trending categories.
Categories & Filters: Users can explore campaigns in gaming, tech, design, publishing, and more.
Trending & Hot Projects: Highlights popular and highly funded campaigns.
2. Project Pages
Each campaign includes:
Detailed Descriptions: Product specs, development timeline, and creator background.
Reward Tiers: Different pledge levels (e.g., early-bird discounts, exclusive editions).
Funding Progress: Real-time updates on how much has been raised.
Updates & Comments: Backers can interact with creators and ask questions.
3. Backing a Project
Users select a reward tier and pay via Alipay, WeChat Pay, or bank transfer.
Funds are held until the campaign succeeds (all-or-nothing model) or released incrementally (flexible funding).
4. Post-Campaign Engagement
Backers receive production updates and estimated delivery dates.
Some projects offer exclusive community access (e.g., Discord groups, behind-the-scenes content).
B. For Creators (Project Owners)
1. Campaign Creation
Creators submit project details, including:
Pitch video & images
Funding goal & deadline
Reward tiers & stretch goals
Modian reviews submissions to ensure legitimacy.
2. Promotion Tools
Social Sharing: Integrations with WeChat, Weibo, and QQ.
Early-Bird Incentives: Discounts for the first backers.
Stretch Goals: Additional features unlocked at higher funding milestones.
3. Funding & Payouts
All-or-Nothing Model: If the goal isn’t met, backers are refunded.
Flexible Funding: Some campaigns keep funds even if the goal isn’t reached.
Platform Fees: Modian takes a 5-8% commission on successful campaigns.
4. Fulfillment & Logistics
Creators must provide shipping updates and handle logistics.
Modian does not manage fulfillment but may offer partnerships with logistics providers.
3. User Experience Flow
A. For Backers
Sign Up (via phone, WeChat, or QQ).
Browse Projects (personalized recommendations or category filters).
Select a Campaign and review details.
Choose a Reward Tier and pledge.
Payment (secured via Alipay/WeChat Pay).
Track Progress (updates from creators).
Receive Rewards (after production completion).
B. For Creators
Submit Proposal (with product details and funding goal).
Modian Approval (takes 1-3 days).
Launch Campaign (promote via social media).
Engage with Backers (post updates, answer questions).
Strict Vetting: Projects must provide prototypes or business licenses.
Escrow System: Funds are held until campaign success.
Refund Policy: Backers can dispute undelivered projects.
User Ratings: Creators with successful deliveries gain credibility.
6. Comparison with Other Platforms
Feature
Modian
Kickstarter
Taobao Crowdfunding
Primary Focus
China-based projects
Global projects
Mass-market pre-orders
Payment Methods
Alipay, WeChat Pay
Credit Cards
Alipay, Credit Cards
Fees
5-8%
5% + payment fees
Varies by seller
Community Features
Strong (comments, updates)
Moderate
Minimal
7. Challenges & Criticisms
Delivery Delays: Common in crowdfunding, but Modian has stricter penalties.
Copycat Projects: Some creators replicate successful campaigns.
High Competition: Standing out requires strong marketing.
8. Future Developments
Modian is expanding into:
Blockchain & NFTs: For digital collectibles.
Live Commerce: Interactive project launches via live streaming.
Global Expansion: Targeting overseas Chinese consumers.
Conclusion
The 摩点-发现新奇好物 (Modian - Discover Novel and Cool Products) app is a dynamic crowdfunding and e-commerce platform that empowers creators while offering backers access to innovative products. With robust discovery tools, secure transactions, and strong community engagement, it plays a key role in China’s digital innovation ecosystem.
Whether you're a tech enthusiast, indie game developer, or just looking for unique products, Modian provides a structured yet exciting way to bring ideas to life.
Pricing · 5 tiers
App Development Costs & Features
We have prepared an approximate time and cost budget for you,<br/>enabling you to quickly launch the app to market and generate revenue within your budget.
Tier 01
20K - 40K
Simple Starter App (MVP)
~ 1 - 3 weeks
Displays information only (e.g., company information)
Simple, ready-to-use design
Only for Android
In one language (English or Chinese)
Tier 02
40K - 80K
Basic App with Key Features
~ 1 - 2 months
Payment Integration (e.g., Stripe)
Secure authentication (e.g., register, login)
Sends email updates (e.g., order confirmation)
Simple control panel for you to manage content (e.g., add products)
Tier 03Popular
80K - 140K
Enhanced App with More Features
~ 2 - 3 months
Customised design
Sends in-app notifications (e.g., order updates or promotions)
Supports up to 3 languages (e.g., English, Cantonese, Mandarin)
Advanced control panel to manage content and track activity
Tier 04
140K - 240K
Powerful Custom App
~ 3 - 4 months
Custom features for your needs
Tracks how users use the app and creates reports
Analyzes data to help you make smart decisions
Connects with other tools (e.g., marketing or delivery services)
Tier 05
240K or Above
Enterprise Custom App
~ 4 - 6 months
Smart AI features (e.g., personalized suggestions or chatbots)
Real-time updates (e.g., live inventory, instant user actions)
Handles thousands of users with lightning-fast performance
Seamlessly connects with tools like social media, analytics, or CRM
Works on both iOS and Android
Staff accounts with different access levels (e.g., manager vs. staff)
Permission settings to control which pages customers can view or use (e.g., restrict certain features to specific users)
Detailed control panel for managing everything
Advanced control panel with powerful reports to boost your business
